Hayden Panettiere will be the focus of Candie's spring 2008 multimedia advertising and marketing campaign. Hayden is an award-winning actress, recording artist, activist and a star of NBC's hit television series, "Heroes." Panettiere is following in the high-heeled slides of past Candie's girls such as Grammy award-winning artist Fergie and Hilary Duff.

Hayden Panettiere said: "I am excited to be working with Candie's. Their campaigns are fun and playful and always feature the hottest stars. I am honored to be the new Candie's girl and I look forward to working with them on lots of exciting projects."

The print ads have a classic Candie's flare; they are sweet but embody fantasy. The campaign was shot at Serendipity 3 in New York City by photographer, Giuliano Bekor.

Panettiere will make personal appearances on behalf of the brand.

Later this year, Hayden will be seen in the feature film, "Fireflies in the Garden" in which she co-stars with Julia Roberts and Emily Watson and will also release her debut album on Hollywood Records.