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Fergie will appear in Candie's Spring 2007 multimedia advertising and marketing print and television campaign. Fergie is famous as the female singer The Black Eye Peas.
Fergie has topped the Billboard Hot and Pop 100 charts with her singles London Bridge and Fergalicious from The Dutchess.
Fergie will appear in Candie's only at Kohl's print advertising campaign, which will debut in March issues of fashion, entertainment and lifestyle magazines, online at teen dominated websites, and star in a television campaign to be aired on major networks nationwide beginning in February. The TV commercial will debut on the Grammy's on February 11th.
The creative for the campaign revolves around a glamorous Fergie caught in playful moments. The commercial shows Fergie hanging out in her Beverly Hills home while a voyeur looks on.
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The campaign was created by Iconix's in-house marketing team. The print campaign was shot by famed celebrity photographer Matthew Rolston, and the television commercial was directed by Chris Appelbaum, known for his MTV music videos.
Candie's and Kohl's will sponsor Fergie's The Dutchess tour this spring and summer and Fergie will make personal appearances on behalf of the brand.
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