XOXO features feminine, sexy, trend conscious sportswear and dresses that speak to today's in-the-mix girls. Young women between the ages of fourteen and thirty define themselves by the latest and hottest music, movies, technology, and celebrities.

The Spring 2007 Hugs and Kisses ad campaign photographed and developed by Laspata Decaro features Ana Beatriz Barros. Barros has appeared in the Sports Illustrated swimsuit issue and in advertisements for Victoria's Secret, Chanel, and Guess.