Amazon today announced it has launched a new store, Magazine Subscriptions, offering customers a simple way to find, discover and subscribe to their favorite magazines at Amazon. Customers can easily access the Magazine Subscriptions store by clicking the Magazine Subscriptions link on the Amazon directory page.
Amazon's Magazine Subscriptions store features a wide range of national, regional and enthusiast publications at significant savings off the newsstand prices. Customers can delve into current events with a Time subscription at 77 percent off the newsstand price; stay abreast of the latest in pop culture, music celebrities and politics with a Rolling Stone subscription at 88 percent off the newsstand price; or gear up for this year's college bowl games with a subscription to Sports Illustrated at 68 percent off the newsstand price.
The addition of magazine subscriptions to Amazon's product selection also provides customers with even more gift options this holiday season. Customers gifting a magazine subscription can have Amazon mail the recipient a complimentary gift card featuring the subscription information and a personalized message from the gift giver. And for last-minute holiday shoppers, Amazon offers electronic gift cards, which can also be personalized with a holiday greeting and the subscription details. Amazon e-cards are free of charge and arrive within hours of being sent.
"Particularly as we enter the holiday season, customers are looking for simple shopping solutions that provide broad selection and great value," said Steve Kessel, general manager of Amazon's Books, Music, Video and DVD segment. "With our new Magazine Subscriptions store, we're making it even easier for Amazon customers to find and discover whatever they're looking to buy online, and creating an effective new channel for publishers by surfacing relevant magazines for our customers across the Amazon Web site."
"We're delighted to be working with Amazon to offer our titles to their customers," said Gene Foca, vice president of marketing for Time, Inc. "Amazon's ability to connect the right product with the right customer at the right time is a smart way to sell magazines and attract subscribers."